Build a Phone Empire Colors and Premium Finishes Guide

Build a Phone Empire colors allow players to style devices and office spaces. See available default palettes and exclusive Premium Finishes shades.

Build a Phone Empire colors allow players to customize the physical appearance of manufactured devices as well as the interior walls and floor mats of their headquarters. Developed by DEVTEC STUDIOS on Roblox, the simulation provides a selection of standard palette tones during device creation and office construction, alongside a dedicated gamepass for exclusive finishes.

Device Color Customization and Standard Tones

When designing a product in the development menu, players configure physical dimensions, screen border bezels, corner rounding, ports, camera arrangements, and exterior body color.

Choosing a color occurs in the final design stages before setting unit prices and starting development. The default device builder allows you to select solid tones across the spectrum without paying extra in-game cash per unit. Recorded gameplay sessions show players successfully applying several baseline color choices to phones and laptops:

Purple: Used on early compact and rounded starter builds.
Dark Blue: Applied to slim chassis designs.
Dark Red: Used on mid-tier models paired with updated operating systems.
Sky Blue: Selected for glass sandwich form factors.
Forest Green: Applied to contour chassis designs with modern feature sets.
White and Black: Neutral finishes suitable for compact or classic flagships.
Silver Matte: Paired with aluminum frames on larger form factors such as laptops.

Premium Finishes Gamepass Colors

Players seeking specialized exterior styles can unlock a distinct set of finishes through the Roblox store. The developer provides a specific cosmetic add-on called Premium Finishes.

Pass Name	Robux Cost	Included Colors	Type
Premium Finishes	35 Robux	Matte Black, Rose Gold, Midnight Green, Sunset Fade, Carbon, Pearl	Permanent Cosmetic Unlock

According to official game data from DEVTEC STUDIOS, this gamepass adds six exclusive colors:

Matte Black
Rose Gold
Midnight Green
Sunset Fade
Carbon: A textured, dark composite look.
Pearl

Additional cosmetic customization is available through the separate Logo & Wallpapers pass (25 Robux), which allows players to pick custom back logos and display wallpapers.

Office and Garage Paint Colors

Color customization is not restricted to commercial hardware. Players also use colors when building out their garage or company headquarters:

Color Mats (Flooring): Found under the floor construction menu. Players click and drag color mats across the room grid to lay carpeted or padded surfaces.
Wall Paint: Accessed via the Paint tool in build mode. Selecting a paint color and tapping placed structure walls or color mats applies that color to the room surface. Basic colors, such as purple, can be applied directly to interior surfaces during the starting tutorial.

How Device Colors Impact Sales and Ratings

While visual appeal is central to the design roleplay, device ratings and profits rely primarily on technical specifications and pricing:

Component Tiers: Researching modern chips, larger batteries (such as 5,000 mAh or 6,000 mAh silicon carbon packs), modern screens (OLED, 320p, high resolution), and minimal borders drives review scores toward 8.5–8.9 out of 10.
Design Strategy: Community design guides divide models into tiers—Starter, Balanced Sales, and Flagship. While these guides recommend pairing high-end devices with "marketable premium colors" and starter models with "broad-appeal colors," gameplay data confirms that critic ratings are calculated based on component upgrades, lack of bugs, production cost balance, and research progress rather than color hex codes.
Pricing Margins: Keeping unit manufacturing costs reasonable relative to retail pricing ensures sales volume translates to cash reserves. Cosmetic choices do not penalize sales if the underlying specs meet consumer expectations.